Kakao Blog

Connect Everything

Daum Kakao acquires Tangram Design Lab

We have more exciting news to share: Daum Kakao’s K Venture Group today announced the acquisition of Tangram Design Lab. The deal is for a 51% stake in the UX design agency, while Tangram Factory, the partner company and makers of Smart Rope, will continue to operate as an independent brand.

With the acquisition of Tangram Design Lab, Daum Kakao has a long-term partner in IoT (Internet of Things) devices and hardware products, combining the best in product design and development with one of the world’s most powerful platforms.

Tangram Factory’s Smart Rope is one of the best examples of IoT innovations to date. Smart Rope is an LED-embedded jump rope that displays your fitness data in mid-air as you work out, pairing with your smartphone to provide accurate, relevant fitness insight. Tangram Factory will release Smart Rope in September.


Established in 2008, Tangram’s work has been featured in iconic products from some of the world’s most esteemed brands, garnering every major award in the design industry. You can learn more at www.tangramdesignlab.com


Leave A Comment

Your email address will not be published.